used to compute demographic indicators in 31 European countries. 1. Other demographics include education, socio-economic status, area of residence and first language. Demographic information allows you to better understand certain background characteristics of an audience, whether it’s their age, race, ethnicity, income, work situation, marital status, etc. Some of them are obvious and some not as much. Sociological characteristics are more objective traits, such as membership in organizations, household status, interests, values and social groups. Stereotyping is generalizing about a group of people and assuming that because a few persons in that group have a characteristic, all of them do. "National Academy of Sciences. doi: 10.17226/9552. Language; Watch; Edit (Redirected from Places in Canada with notable demographic characteristics) This article needs additional citations for verification. Demographic segmentation divides the market into smaller categories based on demographic factors, such as age, gender, and income. Again, be mindful of what the group values and what binds the audience together. Totalizing often happens to persons with disabilities, for example; the disability is seen as the totality of that person, or all that person is about. This lack of direct communication does not sound the same to men as it does to women. Examining the demographics of the Sonoma County population provides context to the average life expectancy and premature mortality data explored in this report. It may simply be where they were christened as an infant, but it is a connection—“I’m in that group.” About 23% of Americans are being called “nones” because they do not claim a formal religious affiliation (Pew Research, 2015). Parenthood status 12. First, even if most Roman Catholics take a pro-life position, they are aware of the issues and are adults who can listen and think about topics. People go to college from the age of 18 to about 24. Basic demographic characteristics provide further insight into the composition of immigrants within the individual FOLS categories. Rate = The frequencyof a demographic event in a population for a given time period divided by the population “at risk” for the same time period. Even those of us who identify as strictly male or female do not fully follow traditional gender roles. For the most part in the U.S., we choose our occupations because they reflect our values, interests, and abilities, and as we associate with colleagues in that occupation, those values, interests, and abilities are strengthened. Annual table: Employment status by detailed age group, sex, and race (HTML) (PDF) (XLSX) 3. Demographic Measures Types of Measures: Count = The absolute numberof a population or demographic event (e.g. Database: Retrieve historical data series 2. Religion, casually defined as beliefs and practices about the transcendent, deity, and the meaning of life, can be thought of as an affiliation and a commitment. 2. Socio-demographic variables Socio-demographic variables include, for example, age, sex, education, migration background and ethnicity, religious affiliation, marital status, household, employment, and … ; Social Security Fact Sheet – Misc high level data about African Americans, American Indians, Hispanics, Asians, Women and Young People. 0000121854 00000 n Census Bureau data – free to use and a wealth of demographic information. The most important demographic characteristics in a workplace are those protected under the law, but those aren't the only demographic characteristics by any means. A good speaker will be aware of more than one or two characteristics of the audience. Page REGISTER-BASED CENSUS Basic Demographic Characteristics 1 Resident Population by Age Group, Ethnic Group, Sex 35 and Residential Status 2 Resident Population Below 1 Year of Age by Month, 38 Demographics is the collection and analysis of broad characteristics about groups of people and populations. Mobility Footnote 41. The LibreTexts libraries are Powered by MindTouch® and are supported by the Department of Education Open Textbook Pilot Project, the UC Davis Office of the Provost, the UC Davis Library, the California State University Affordable Learning Solutions Program, and Merlot. trailer Her message, which was a good one, was lost in this case because of insensitivity to the audience. According to the National Center for Education Statistics (2015), 38% of college students are over 25 years old. 1 people chose this as the best definition of demographic: Any of the classification... See the dictionary meaning, pronunciation, and sentence examples. Top synonyms for demographic characteristics (other words for demographic characteristics) are demographic features, population characteristics and demographic … Information regarding demographics such as age, gender, income etc. Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. What to do next with your list of demographic characteristics. The third part of the questionnaire asked about attitudinal questions regarding their perception of congestion charging using a Likert scale from 1 to 5 as shown below: 1. This idea is addressed more in Chapter 11. How to use demographic in a sentence. List of Canadian census areas demographic extremes. In American culture, we have traditionally ascribed certain roles, behaviors, motivations, interests, and concerns to people of certain ages. Unless otherwise noted, LibreTexts content is licensed by CC BY-NC-SA 3.0. Americans, especially in the East, are very conscious of their state or region and identify with it a great deal. Speakers are warned not to “offend” them by talking about abortion, since official Roman Catholic teaching is against abortion. 0000000696 00000 n [ "article:topic", "license:ccbyncsa", "showtoc:no", "stereotyping", "authorname:bartontucker", "audience analysis", "Demographic characteristics", "Totalizing", "heterogeneous", "Homogeneous" ], Florida State University & University of Georgia. Socio-demographic characteristics Edlira Gjonça University College London Lisa Calderwood National Centre for Social Research Amongst other things, the analyses presented in this chapter show: • Marriage was highly prevalent in the cohorts studied here, but at younger ages, living with a partner became more common. Additionally, not all Roman Catholics agree with the official church stance, and it is a complex issue. Persons of 50 years old have raised their children and are “empty nesters. Most audiences will be heterogeneous, or a mixture of different types of people and demographic characteristics, as opposed to homogeneous, very similar in many characteristics (a group of single, 20-year-old, white female nursing students at your college). Men also seem abrupt when talking to women, and much research supports the conclusion that men talk more than women in groups and interrupt more. Age and sex are the most important factors that affect mortality and health and are the main characteristics by which analyses have been carried out … Educational attainment level 4. The clubs that students in rural high schools belong to might be very different from what a student in a city would join. You might find that most live with their parents, or that 60% of them are planning to enter a health profession, or that one-third of them have children at home. Religion, like ethnicity and culture, is an area where you should be conscious of the diversity of your audience. Demographic data were collected prior to the first shift and the OFER15 questionnaire was completed following the last shift. We live in regions of the country: Northeast, Southeast, Midwest, Rocky Mountain region, and West Coast. • Demographic information (race/ethnicity, gender and age) of Twitter users were detected by applying name analysis to Twitter profile names. Demographic data is very useful for … At the same time, the purpose, subject, and context of the speech will probably define how and whether you address the demographic characteristic of gender. investigated the demographic characteristics of stroke patients in hospitals (Bonita et al., 1997). According to polls, due to either family or choice, a majority of Americans (although the percentage is shrinking) have some kind of religious affiliation, identity, or connection. However, if you are a woman speaking to an all-male audience or a man speaking to an all-female audience, those are situations in which to be aware of overall gender differences in communication. The second part of the questionnaire asked for the respondent's socio-demographic characteristics such as age, gender, and income. Ponniah Ph.D., (Keep in mind these are generalized tendencies, not necessarily true of every single woman or man.) 0 Young people are concerned about career choices; people over 60 are concerned about retirement. Results: Increased age was associated with greater acute and chronic fatigue and poorer recovery. Improvement in public transport is significant to me . Second, in terms of thinking about demographic characteristics, not all of them are created equal, and not all of them are important in every situation. Demographics related to race are harder to record in increasingly multicultural societies, but other demographics continue to be widely used. The teaching and practices of the group, such as a denomination, may not affect the personal daily life of the member. Data were analyzed descriptively, including frequencies, means, medians, and standard deviations. Multivariate linear regression analysis was used to investigate the associations and relative influence of variables in three models of demographic characteristics, living conditions, and trauma exposure, on general physical and mental health status. Perhaps your instructor will do an exercise in class that helps you explore the demographic characteristics displayed in your class audience. Socio-economic level, another demographic characteristic, is also tied to occupation and education in many cases. Therefore, if you are a woman speaking to an all-male audience, be direct without mimicking “male talk.” Avoid excessive detail and description; it will be seen as getting off topic. She is quick to point out neither is all good or all bad, nor do they apply to every single person. For example, a common example is given about audiences of the Roman Catholic faith. Weekly Updates by Select Demographic and Geographic Characteristics Health Disparities: Race and Hispanic Origin Excess Deaths Associated with COVID-19 Index of Available Data Files Technical Notes Updated: September 2, 2020 List of Topics 1. However, this analysis misses three points. Knowing these facts will help you find ways to choose topics, select approaches and sources for those topics, know when you should explain an idea in more detail, avoid strategies that would become barriers to communicating with the audience, and/or include personal examples to which the audience members can relate. xref When senior citizens are thinking about how they will pay for their homes in retirement years, their ethnicity probably has less to do with it as much as their age and socio-economic level. Table 1 Associations between demographic characteristics and type of PA participation in the past two weeks. When we use the term audience analysis, we mean looking at the audience first by its demographic characteristics and then by their internal psychological traits. 1c. 0000054769 00000 n The publication comprises five chapters. . Occupational status 11. We are also generally proud of our educational achievements, so they should not be disregarded. Unless the audience is brought together because of common faith concerns or the group shares the same affiliation or commitment, religious faith may not be relevant to your topic and not a central factor in the audience analysis. As mentioned in a previous example, focus as much on the positives—what that culture values—rather than what the culture does not like or value. To what groups do the audience members’ predominantly belong? The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. A cross-sectional survey of 1228 adults was conducted in November 2007 in the town of Juba, the capital of Southern Sudan. We might think in terms of a few racial groups in the world: Caucasian, African, Asian, Pacific Islander, and Native American. Other research indicates women praise more, consequently expect more praise, and interpret lack of praise differently from how men do. Family status such as empty nesters who raised a family that has grown up and moved out. 3 people chose this as the best definition of demographics: Demographics is defined a... See the dictionary meaning, pronunciation, and sentence examples. Age and sex Table 1 has counts of death involving COVID-19 and select causes of death by sex and age group for the United States. An individual with a bachelor’s degree in physics or computer science may know a great deal more about that field than someone with a Ph.D. in English. One time a lawyer for a state agency was talking to a group of college professors about how she negotiated her salary. To men it may seem that a female speaker is unsure or lacks confidence, whereas the female speaker is either doing it out of habit or because she thinks she sounds open-minded and diplomatic. a birth), for a specified time and place. These include qualities such as age, sex, family status, education level, income, occupation, and race. Demographic characteristics describe the outward characteristics of the audience. Methods. What Is Known . However, it is unlikely these general tendencies are going to disappear any time soon. In a positive sense, the demographic characteristics tell you what might motivate or interest the audience or even bind it together. Age and sex; Race and Hispanic origin; Place of death; Comorbidities; Excess deaths; State and county data files ; For the Index of Provisional COVID-19 Mortality Surveillance and Ad-hoc Data Files, click here. The next demographic characteristic is education, which is closely tied to occupation and is often, though not always, a matter of choice. Two or three might be important. Full size table. “ If on the other hand you are a male speaking to a primarily female audience, realize that women want knowledge but not to have their problems fixed. arrangements or other housing, household, or demographic characteristics of the youngest children that differ in important ways from those of older children? Age and gender are the two main ways we categorize people: a teenaged boy, an elderly lady, a middle-aged man; a young mother. Although the impact of customers’ perceived values on their attitude and behavior has been extensively examined in the past, studies connecting customers’ demographic characteristics and their tourism behavior remain scarce. Demographic factors are personal characteristics are used to collect and evaluate data on people in a given population. Getting married and/or having a child often creates a seismic shift in how a person views the world, his responsibilities, and his priorities. Place of death 4. This area is open to misunderstanding as much as any other. You are probably in college to enter a specific career that you believe will be economically beneficial and personally fulfilling. Tannen calls women’s style of communication “rapport” style, whereas she labels male communication as more of a “report” style. In addition to sex and age, another basic demographic characteristic which should be collected is marital status. We also acknowledge previous National Science Foundation support under grant numbers 1246120, 1525057, and 1413739. In a negative sense, the demographic characteristic might tell you what subjects or approaches to avoid. The term also refers to the study of such categories in a business context. Third, there are two ways to think about demographic characteristics: positively and negatively. Socioeconomic status (SES) 1. Another change is that the percentage of the population living in the Great Lakes areas has dropped as the population has either aged or moved southward. Asking is the easy part, now you have to try and find some trends in the answers. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. In many cases, your reason for being the speaker is connected to the group identity. 0000006570 00000 n . Each one of these has many ethnicities. doi: 10.17226/9552. There is one more point to be made about demographic characteristics before they are listed and explained. Inclusive language, which will be discussed in Chapter 10, will be helpful in these situations. 0000000016 00000 n Having a certain credential is supposed to be a guarantee of having learned a set of knowledge or attained certain skills. 0000001375 00000 n 1958. Watch the recordings here on Youtube! Jump to navigation Jump to search. The term also refers to the study of such categories in a business context. "National Academy of Sciences. Critics of demographic studies point out that these studies make assumptions that people with certain characteristics will have similar behavior patterns. People change as the country changes. Race, ethnicity, and culture are often lumped together; at the same time, these categorizations can be controversial. This article needs additional citations for verification. Do not follow the habit of starting sentences with “I don’t know if this is 100% correct, but…” or even worse, the habitual “I’m sorry, but. List of Topics. If you live in the city, you probably do not think about being without cell phone or Internet service, but many people in rural areas do not take those for granted. Using census tracts, you can select the boundaries of your area and access demographic, socioeconomic, and housing statistics about your community. Saying, “When I bought my BMW 7 Series” (a car that retails at over $80,000) would not make a good impression on someone in the audience who is struggling to make a car payment on her used KIA. Avoiding stereotyping and totalizing are important because you cannot assume everything about an audience based on just one demographic characteristic. These regions can be broken down even more, such as coastal Southeastern states. 0000001122 00000 n In your classroom audience, for example, you may find 30-year-old returning, nontraditional college students, young entrepreneurs, 17-year-old dual enrollment students, and veterans who have done three or four tours in the Middle East as well as 18-year-old traditional college students. Demographic attributes of developed, developing and 3rd world countries 1. Unfortunately, dividing these categories and groups is not that easy, and these categories are almost always clouded by complicated political and personal concerns, which we do not have time or space to address here. Nationality 9. testing prior to and following three 24-hour on-off shifts. Suggested Citation:"Appendix D: Demographic Characteristics of the Respondent Sample. First, be careful not to stereotype on the basis of a demographic characteristic. We examined the mediating role of health literacy in the relationships between participant demographic characteristics and health information recall. Anglos are often guilty of confusing Hispanic (a language category) with cultures (a more regional or historical category), and overlooking that Mexican is not Puerto Rican is not Cuban is not Colombian. Format.hum DO DEMOGRAPHIC CHARACTERISTICS OF ACADEMICIANS Item Preview remove-circle Share or Embed This Item. In the same way for Caucasians, a Canadian is not an Australian is not an American is not a Scot, just because their last names, basic looks, and language seem almost the same (well, sort of!). Family status, such as whether the audience members are married, single, divorced, or have children or grandchildren may be very important to the concerns and values of your audience and even the reason the audience is brought together. You’ve sent out your demographic survey questions—nice job. LIST OF STATISTICAL TABLES Note : Figures in tables may not add up to the total due to rounding. The most frequently used demographic variables are: 1. For example, your classmates may be diverse in terms of age, ethnicity, or religion, but they have in common profession (all students) and region (living near or on the campus), as well as, possibly, other characteristics. can provide personal insights to a survey creator that might not be attained using other question types. Demographic characteristics include gender, generation, race and ethnicity, education, geographic region, and marital status. There are several other demographic characteristics, however. Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Sex or gender 15.