The product is wholly owned by Diageo in the town of Chavernverurx. 2007/10/25 - Sean "Diddy" Combs has inked a 50/50 multi-year deal to market the Ciroc vodka brand that could net him more than $100 million. Diddy’s deal with Ciroc back in 2007 resulted in the popularity of the now famous premium vodka brand Ciroc. Hear more in the video below. AP Photo/Matt Rourke The "Ghostbusters" star partnered with artist John Alexander to create this special, sugar-free vodka. Numbers of you may think the rapper from the Queens own this vodka, or at least a part of this; but this vodka is the total propriety of the world's largest producer of spirits, Diageo. Black Momma Vodka was developed and created by Vanessa Braxton, the first African American woman owner and operator of a Nationally Distributed Vodka in the United States. Black Momma Vodka is a Superior Vodka . Actor Dan Aykroyd is the cofounder and co-owner of Crystal Head Vodka. Cassper's rival AKA has also got his own watermelon flavoured vodka, in partnership with Cruz. She’s originally from Brooklyn and has a background in construction and engineering. Under the terms of the deal, Sean Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. Georgi Vodka owner Martin Silver has called for a 30-day boycott on Combs' Ciroc in hopes to teach the music mogul a lesson. In October 2007, Sean “Diddy” Combs married Cîroc and hip-hop. Diageo decided to launch its ultra-premium vodka in 2003 in order to compete with the new emerging vodka in this sector such as Belvedere or Grey Goose . Dan Aykroyd posing with Crystal Head Vodka. RELATED CONTENT: It’s Flagship Vodka is 80 proof. Here's news worth toasting: Jay-Z is the first hip-hop mogul to become a billionaire. Ciroc vodka is a premium beverage brand created by a British multinational, Diageo. The relatively higher price, when compared to low-cost brands, is backed up by the quirk that, unlike most vodka brands, Ciroc is produced by distilling grapes rather than the usual grains or potatoes. The company also teamed up with P. Diddy in 2007 to sell Ciroc vodka, and is the maker of popular spirits like Johnnie Walker whiskey and Smirnoff vodka. As previously reported, a … From the $100m franchise that Ciroc had become, Diddy went on to create DeLeon Tequila in 2014, still in partnership with Diageo. Most vodkas are produced from common starches such as wheat or potatoes, but there are other, more uncommon ways to create vodka. (From Tristan Stephenson ) The Ciroc vodka takes center-stage in the vodka wars raging about the definition of vodka and whether or not it can be made from a grape base. The idea for the brand came from Aykroyd's desire for an additive-free vodka. Ciroc is apparently distilled at a self-named distillery that also shares space with cognac producers. 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